07:22 AM EDT, 08/27/2024 (MT Newswires) -- Adobe (ADBE) Microsoft ( MSFT ) , and Microsoft ( MSFT )-backed OpenAi are backing a proposed California law that would require watermarks in the metadata of images, video, and audio generated by artificial intelligence tools, TechCrunch reported Monday, according to letters it examined.

The California Digital Content Provenance Standards bill under consideration by lawmakers would also require large social media platforms like Meta's (META) Instagram or X to clearly label AI-generated content.

Adobe, Microsoft ( MSFT ), and Open AI did not immediately reply to MT Newswires' requests for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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