11:38 AM EDT, 03/18/2025 (MT Newswires) -- Amazon.com ( AMZN ) has offered advertisers incentives to shift their ad spending to its ad-buying platform and away from rivals such as Alphabet's (GOOG) Google and Trade Desk (TTD), The Information reported Tuesday, citing a media buyer and an advertising technology executive.

Earlier this year, Amazon ( AMZN ) cut the fees it charges for its service to 1% from 5% to 7%, the report said. The tech giant has also offered discounts to marketers who use Amazon Web Services if they also use Amazon's ( AMZN ) ad-buying platform, the report said.

The company was offering its ad-buying tools for no fee to advertisers with certain ad buys on Amazon ( AMZN )-owned media and 1% fees on some ad buys on media owned by others, said Kelly MacLean, vice president of Amazon ( AMZN ) ads, according to the report.

Amazon ( AMZN ) didn't immediately reply to a request for comment from MT Newswires.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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