02:24 PM EDT, 04/30/2026 (MT Newswires) -- Amazon ( AMZN ) is exploring a reboot of "The Apprentice" reality TV show, with discussions ongoing about casting Donald Trump Jr. for new episodes, The Wall Street Journal reported Thursday, citing people familiar with the matter.

Discussions are in the early stages and Amazon ( AMZN ) hasn't approached the Trump family yet, the report said. President Donald Trump hosted the show, which aired on NBC for 14 seasons, according to the report.

In March 2025, Amazon ( AMZN ) released episodes of the original series on Prime Video and there was a rush to resurface the show after Trump won the 2024 US elections, sources told the media outlet.

Amazon ( AMZN ) did not immediately respond to a request for comment from MT Newswires.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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