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Market Chatter: Amazon to Offer Augmented Reality European Football Coverage
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Market Chatter: Amazon to Offer Augmented Reality European Football Coverage
Sep 15, 2025 6:24 PM

04:17 PM EDT, 09/15/2025 (MT Newswires) -- Amazon.com ( AMZN ) will offer a new feed for live European football matches this week, featuring augmented reality data graphics and real-time tactical analysis, the Financial Times reported Monday, citing Alex Green, managing director of Prime Video Sport's international division.

Amazon's ( AMZN ) Prime Vision will debut in the UK on Tuesday night during the first round of UEFA Champions League matches, the report said.

Amazon ( AMZN ) did not immediately respond to a request for comment from MT Newswires.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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