09:00 AM EDT, 04/09/2024 (MT Newswires) -- Amazon ( AMZN ) is seeking to challenge Poland's leading online marketplace Allegro, using its video streaming platform as a way to attract customers, Reuters reported, citing company officials.

Amazon ( AMZN ) plans to add more original Polish-language shows to the five it has launched on its Prime Video service since 2023, according to the report. Amazon Prime costs 49 zlotys ($12.51) per year in Poland, Reuters reported.

In February, Allegro had 18.2 million users in Poland, compared with almost 5.9 million for Amazon ( AMZN ), according to the report.

Allegro currently operates in six countries and plans to launch the brand in Croatia, Hungary and Slovenia this year, according to the report.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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