02:29 PM EDT, 06/23/2025 (MT Newswires) -- Amazon's ( AMZN ) upgraded digital assistant, Alexa+, has reached over a million users, TechCrunch reported Monday, citing the company.

Alexa+, which is not yet publicly available, was first unveiled in February and had more than 100,000 users as of May, the report said, citing Amazon ( AMZN ) Chief Executive Andy Jassy.

The generative AI-powered digital assistant is available at no cost during an early access period and will be offered for free to Prime customers, TechCrunch said, adding that non-Prime users will be able to use the service for $19.99 per month after it publicly launches.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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