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Market Chatter: Apple to Launch AI-Powered Reboot of Siri
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Market Chatter: Apple to Launch AI-Powered Reboot of Siri
Sep 4, 2025 3:36 AM

06:12 AM EDT, 09/04/2025 (MT Newswires) -- Apple ( AAPL ) plans to launch its own artificial intelligence-powered search tool next year to be integrated into its Siri voice assistant, Bloomberg reported Wednesday, citing people familiar with the matter.

The company's new system will be dubbed World Knowledge Answers internally and may also be added to the Safari web browser and the Spotlight iPhone search too, the report said.

Apple ( AAPL ) aims to release the tool in the spring as part of an overhaul of Siri, said the report, citing unnamed people.

The underlying technology could come in part from Alphabet's (GOOG, GOOGL), the report said.

Apple ( AAPL ) and Google ( GOOG ) did not immediately reply to MT Newswires' request for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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