08:25 AM EDT, 06/18/2024 (MT Newswires) -- Best Buy ( BBY ) is gearing up for one of the biggest product launches of the year, Microsoft's ( MSFT ) artificial-intelligence computers that go on sale starting Tuesday, Bloomberg reported.

The retailer said it is training tens of thousands of its employees to sell and repair Microsoft's ( MSFT ) Copilot+ PCs, its biggest training effort in a decade in both scope and number of employees.

Best Buy ( BBY ), which has worked with Microsoft ( MSFT ) and chipmaker Qualcomm to train more than 30,000 employees, has exclusive sales rights to more than 40% of the Copilot+ PC's models, including the OLED Surface Pro.

The company said its Geek Squad tech support agents will demonstrate Copilot+ features in stores and answer shoppers' questions, adding that it will also offer AI computers from brands such as Dell Technologies and Samsung Electronics.

"Especially because AI is such a buzzword and can be misunderstood so easily, we've been very thoughtful about the material and how we are putting it together," said Luke Motschenbacher, president of retail at Best Buy ( BBY ).

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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