07:11 AM EDT, 03/20/2025 (MT Newswires) -- BlackRock ( BLK ) is seeking to expand its retail-focused products, including exchange-traded funds in Europe, as part of a strategy to attract a new generation of investors, Chief Product Officer Stephen Cohen told Reuters in an interview.

BlackRock's ( BLK ) iShares unit currently holds a 43% share of the European ETF market, according to Morningstar data. Last month, Reuters reported that BlackRock ( BLK ) is preparing to launch a bitcoin ETF in Europe, following strong US demand.

The asset manager plans to introduce more bond and actively managed ETFs, and targeted indices, Cohen said. Additionally, BlackRock ( BLK ) aims to expand partnerships with local banks, particularly in underpenetrated markets like Eastern Europe.

BlackRock ( BLK ) is targeting 19 million European investors within three years, up from 9 million currently, Cohen added.

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