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Market Chatter: Clorox Brand Hidden Valley Ranch Aims to Launch Breakfast Products
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Market Chatter: Clorox Brand Hidden Valley Ranch Aims to Launch Breakfast Products
Mar 21, 2024 9:23 AM

11:49 AM EDT, 03/21/2024 (MT Newswires) -- Clorox (CLX) brand Hidden Valley Ranch is aiming to put its products on breakfast tables in a bid to bolster sales, The Wall Street Journal reported Thursday.

The company is launching more flavors in its "Ranch with" product line as it seeks to double sales of ranch products other than its traditional dressing, the publication reported, citing Nick Higgins, general manager of food business for Clorox.

"We want there to be ranch occasions at every hour of the day," Higgins reportedly said. "Breakfast is one of our new ways in."

The company is also investing more in marketing and product development, according to the report.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

Price: 147.84, Change: -2.65, Percent Change: -1.76

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