09:50 AM EDT, 08/29/2024 (MT Newswires) -- Coca-Cola's (KO) Powerade sports drink brand has signed more than 35 college athletes to name, image and likeness deals as it makes a push into college sports, Bloomberg reported Thursday.

A marketing campaign will focus on football stars such as University of Georgia quarterback Carson Beck and Louisiana State University quarterback Garrett Nussmeier, according to the report.

Coca-Cola didn't immediately respond to a request for comment from MT Newswires.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

Price: 71.45, Change: -0.30, Percent Change: -0.42