06:43 AM EDT, 07/10/2024 (MT Newswires) -- Etsy ( ETSY ) on Tuesday launched a major overhaul aimed at returning the platform to its original focus amid an influx of mass-produced items, CNBC reported, quoting the company's chief executive officer, Josh Silverman, as saying in an interview.

Etsy ( ETSY ) is updating its site policies to clarify which products are suitable for its platform, CNBC cited Silverman as saying.

Changes include new labels on the website and app that explain how each item was created, the report said.

The platform will also start a marketing campaign featuring artists and promoting the value of handmade and creatively sourced goods, the report added.

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