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Market Chatter: Ford Motor Seizes Chance to Grow Mustang Sales as Last American 'Muscle Car' With Traditional V8 Engine
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Market Chatter: Ford Motor Seizes Chance to Grow Mustang Sales as Last American 'Muscle Car' With Traditional V8 Engine
Mar 27, 2024 7:41 AM

10:23 AM EDT, 03/27/2024 (MT Newswires) -- Ford Motor ( F ) sees a chance to increase Mustang sales by leveraging its position as the last American "muscle car" with a traditional V8 engine, CNBC reported Wednesday.

General Motors ( GM ) ended production of the Chevrolet Camaro, while Stellantis ( STLA ) halted the Dodge Challenger V8, preparing for an upcoming all-electric muscle car and gas-powered models with twin-turbo, inline-six engines expected in 2025. This reflects a shift in consumer demand away from two-door cars towards electric vehicles, driven by stricter fuel economy standards, CNBC said.

The "pony car" continues to be a good business for Ford both domestically and internationally, Jeff Marentic, general manager of Ford Blue products told CNBC, adding that the company is exploring how far it can expand the future of Mustang.

Marentic didn't discuss sales targets but mentioned the addition of a new V8 model for the seventh-generation Mustang, called the "Dark Horse", CNBC said.

Ford didn't immediately respond to MT Newswires' request for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

Price: 12.74, Change: +0.30, Percent Change: +2.41

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