02:13 PM EST, 02/11/2026 (MT Newswires) -- Ford Motor ( F ) intends to launch five new models priced under $40,000 by the end of the decade as the average US vehicle price climbs above $50,000, Bloomberg reported Wednesday, citing Chief Financial Officer Sherry House at a Wolfe Research conference.

The rollout will commence with an electric pickup truck in 2027 and continue with a mix of gasoline-powered and battery-electric vehicles, the report said.

Ford did not immediately respond to a request for comment by MT Newswires.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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