02:37 PM EST, 01/29/2025 (MT Newswires) -- Fox (FOX, FOXA) has sold at least 10 of the commercials that would appear during the Super Bowl LIX telecast on Feb. 9 at a higher price, Variety reported Wednesday.

The company charged more than $8 million for 30 seconds of Super Bowl ad time -- reportedly a new high.

Fox was already out of ad inventory, but the recent California wildfires prompted some sponsors to negotiate a release from their deals. The company was then able to re-sell the ad time to other sponsors at a higher price that reportedly contributed to the over $8 million revenue for the slot.

The air time was initially selling for $7 million for 30 seconds of ads, the report said.

Fox did not immediately respond to a request for comment from MT Newswires.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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