07:22 AM EDT, 09/03/2025 (MT Newswires) -- Frontier Airlines (ULCC) is rolling out limited-time perks to attract premium flyers from rival loyalty programs, Reuters reported Wednesday, citing company executive Bobby Schroeter.

The offers reportedly include companion travel certificates and instant elite gold status for $69, and an all-you-can-fly annual pass priced at about $300, which is a 50% reduction from the prior price.

The company expects to double loyalty revenue to $6 per passenger by the end of 2026 and to $10 by the end of 2028, the media outlet quoted Schroeter as saying.

The moves target customers who feel disenfranchised by changes to legacy carriers' loyalty and service offerings, the news outlet reported.

Shares of the company were up over 1.6% in recent Wednesday premarket activity.

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