07:33 AM EDT, 08/08/2024 (MT Newswires) -- Alphabet's (GOOG) Google ( GOOG ) and Meta Platforms ( META ) made a secret deal to target teenagers with advertisements on YouTube ( GOOG ) and Instagram, the Financial Times reported Thursday, citing documents it saw and unnamed people familiar with the matter.

Specifically, Google ( GOOG ) worked on a marketing project for Meta designed to target 13- to 17-year-old YouTube ( GOOG ) users with ads that promoted Instagram, the report said, citing the documents and people.

The Instagram campaign was deliberately geared toward users labelled as "unknown" in its advertising system that Google ( GOOG ) knew skewed toward under-18-year-olds, the people told the FT. Moreover, steps were taken to ensure the campaign's true intent was disguised, according to the documents seen by the outlet.

Attempts by MT Newswires to contact Google ( GOOG ) and Meta representatives for comment on the article weren't immediately successful.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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