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Market Chatter: Google Trying to Win Over Publishers As AI-Powered Searches Dent Traffic
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Market Chatter: Google Trying to Win Over Publishers As AI-Powered Searches Dent Traffic
Jul 3, 2025 9:57 AM

12:40 PM EDT, 07/03/2025 (MT Newswires) -- Alphabet's (GOOG, GOOGL) Google ( GOOG ) is taking steps to win favor with publishers after its AI-powered searches have impacted traffic sent to websites, The Information reported Thursday, citing two publishing executives.

Google's ( GOOG ) ad tech team is hiring new staff to market its ad technology to big advertisers and ad agencies in a bid to persuade them to buy space on publishers' sites, according to the report.

Google ( GOOG ) has also announced a new product called Offerwall, which helps publishers offer readers different ways of paying for content, including watching an ad before accessing an article, The Information said.

Google ( GOOG ) did not immediately respond to MT Newswires' request for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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