10:54 AM EST, 12/11/2024 (MT Newswires) -- Jake Paul's W grooming products will debut at 400 H-E-B stores, 1,900 Kroger ( KR ) outlets, and Amazon.com ( AMZN ) starting in January, Bloomberg reported Wednesday.

The expansion targets Paul's core audiences in Texas and the Midwest, the report said. W also plans to launch on TikTok Shop starting later next year, the report added.

Sales for W are projected to reach $50 million this year and double in 2025 to nearly $100 million, with plans for more retail partnerships and product launches, Bloomberg reported.

Jake Paul, H-E-B, Kroger ( KR ) and Amazon ( AMZN ) did not immediately respond to MT Newswires' request for comment.

Kroger ( KR ) shares rose 1.3% in recent trading.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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