01:35 PM EDT, 06/04/2025 (MT Newswires) -- Klarna saved about $2 million by dropping Salesforce ( CRM ) and replacing it with in-house artificial intelligence tools, Bloomberg reported, citing Chief Executive Sebastian Siemiatkowski's comments at the SXSW London conference.

Klarna used to manage merchant data across different Salesforce ( CRM ) platforms, emails, calendars, and cloud documents. Now, it is consolidating everything into one system powered by AI, according to the report.

Since 2022, Klarna has reduced its staff by around 40% and automated many customer service tasks. Though the company had frozen hiring, it now plans to bring back some customer support roles, the report said.

Klarna and Salesforce ( CRM ) didn't immediately reply to MT Newswires' requests for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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