09:32 AM EDT, 07/22/2024 (MT Newswires) -- McDonald's (MCD) will extend its $5 meal deal at nearly 93% of its US locations beyond the initial four-week period, with some continuing through August, Bloomberg reported Monday, citing a company memo.
Early results suggest the deal "is meeting the objective of driving guests back to our restaurants," Bloomberg quoted McDonald's Chief Marketing Officer Tariq Hassan and National Field President Myra Doria as saying in the memo.
The company is also considering extending the deal further and increasing operating hours, according to Bloomberg.
McDonald's did not immediately respond to a request for comment from MT Newswires.
(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)
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