08:05 AM EDT, 06/20/2025 (MT Newswires) -- Meta Platforms ( META ) said WhatsApp's new advertising model will not launch in the European Union until 2026, Politico reported Thursday, citing Irish Data Protection Commission Chairperson Des Hogan.

Meta earlier this week said WhatsApp will gradually introduce new features such as targeted advertising and a subscription option globally over the coming months.

Hogan said WhatsApp's new features will be reviewed with other European data protection authorities, according to Politico.

"We're still early days, we'll engage as we do with every other new feature, new issue that they bring to us ... and at this stage, it's too early to say what, if any, will be any red line issues," Dale Sunderland, a commissioner at the Irish Data Protection Commission, was quoted as saying.

Meta did not immediately respond to MT Newswires' request for comment.

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