03:40 PM EST, 12/02/2024 (MT Newswires) -- Microsoft ( MSFT )-backed (MSFT) OpenAI is exploring the possibility of introducing advertising to its artificial intelligence products as part of its strategy to increase revenue and support its transition to a "for-profit company," The Financial Times reported Monday, citing Chief Financial Officer Sarah Friar.

The AI start-up is considering an advertising model and intends to be "thoughtful" about implementing the ads, Friar told the FT in an interview.

Despite hiring advertising talent from tech giants like Meta Platforms ( META ) and Alphabet's (GOOG, GOOGL) Google ( GOOG ), Friar said that OpenAI has no immediate plans to pursue advertising and is focusing on opportunities within its current business, the FT reported.

OpenAI executives have differing views on how advertising could be implemented on their platform, with Chief Executive Sam Altman warming up to the idea, the FT reported, citing unnamed sources.

OpenAI didn't immediately respond to a request for comment from MT Newswires.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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