11:13 AM EDT, 08/26/2024 (MT Newswires) -- Microsoft ( MSFT ) -backed OpenAI supports a California bill requiring technology companies to label artificial intelligence content, Reuters reported Monday, citing a letter the company sent to California State Assembly member Buffy Wicks.

OpenAI believes that transparency and provenance requirements like watermarking of AI-generated content are important, the report said.

"New technology and standards can help people understand the origin of content they find online, and avoid confusion between human-generated and photorealistic AI-generated content," OpenAI Chief Strategy Officer Jason Kwon reportedly wrote in the letter, according to Reuters.

The bill, called AB 3211, is up for a vote by the full state Senate, the report said.

OpenAI did not immediately respond to MT Newswires' request for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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