03:32 PM EST, 11/05/2024 (MT Newswires) -- NielsenIQ is mulling an initial public offering that will value the company at about $10 billion, Bloomberg reported Tuesday, citing people familiar with the matter.

The company has started discussions with potential advisers about listing its shares in 2025, the people reportedly said.

NielsenIQ is backed by private equity firms Advent International and KKR (KKR), according to the report.

NielsenIQ, Advent International, and KKR did not immediately respond to MT Newswires' requests for comments.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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