02:41 PM EDT, 08/07/2024 (MT Newswires) -- Nike ( NKE ) is experiencing a surge in website as summer Olympics increased demand for its products, Reuters reported Wednesday, citing data from Similarweb.

Nike's ( NKE ) direct-to-consumer website saw peak visits of 2 million on July 31 after US gymnast Simone Biles won the Olympic gold medal. Of those visits, 86,900 reportedly included a sale.

The company, which is the official sponsor for the US Olympic & Paralympic team, previously said it would spend more on this Olympics than any previous games to deepen its sports marketing portfolio, according to the report.

Nike ( NKE ) did not immediately respond to a request for comment from MT Newswires.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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