01:02 PM EST, 11/21/2025 (MT Newswires) -- Nike ( NKE ) may reemerge as a sneaker suitor for National Basketball Association star Stephen Curry following his split last week with Under Armour ( UAA ) , Bloomberg News reported Friday.

Curry warmed up for a game wearing Nike ( NKE ) shoes and said at a postgame press conference it signaled "new beginnings," and "I'm going to have some fun with this," the report said.

Nike ( NKE ) signed Curry in 2009 but failed to renew the deal in 2013 after executives mishandled the pitch, mispronounced his name, and showed a slide meant for another athlete, Bloomberg said, citing people familiar with the meeting.

Other brands including Adidas and Puma may approach Curry, Bloomberg reported, citing industry insiders. He hasn't discussed a new sneaker deal yet, the report said, citing a person familiar.

Nike ( NKE ) didn't immediately respond to a request for comment from MT Newswires.

Nike ( NKE ) shares rose 2.5% in recent Friday trading, and Under Armour ( UAA ) gained 3.3%.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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