05:51 AM EDT, 08/21/2025 (MT Newswires) -- Novo Nordisk's ( NVO ) weight-loss drug Wegovy is seeing an increased demand in the UK as rival Eli Lilly ( LLY ) plans a significant price hike for its competing treatment, Mounjaro, Bloomberg reported Thursday.

According to the report, pharmacies are warning patients about the upcoming 170% price increase in September and are helping them switch to the more affordable Wegovy.

While Lilly says it is working with health care providers to ensure continued access, Novo Nordisk ( NVO ) is keeping its prices steady, the report said.

Novo Nordisk ( NVO ) and Eli Lilly ( LLY ) did not immediately respond to MT Newswires' request for comment.

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