10:59 AM EST, 11/25/2025 (MT Newswires) -- Peloton Interactive's ( PTON ) new AI-powered Cross Training Series is seeing slow sales since launch, Bloomberg reported Tuesday, citing managers at various Dick's Sporting Goods (DKS) and Johnson Fitness & Wellness locations.

Eight weeks in, retailers reportedly describe "modest traction" despite more shoppers trying the higher-end bike and treadmill.

Peloton expects demand to build through the holidays and has introduced Black Friday deals, including up to $1,500 off a treadmill-and-accessory bundle, the news outlet reported, citing a person familiar with the matter.

To prepare for potential demand, Peloton has increased maritime imports versus prior years, the media outlet reported, quoting ImportGenius data.

Peloton did not immediately respond to MT Newswires' request for comment.

Shares of Peloton were up by over 2% while Dick's Sporting Goods were down 0.6% in recent Tuesday trading.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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