09:15 AM EDT, 05/28/2025 (MT Newswires) -- Shake Shack ( SHAK ) is launching its first loyalty program in a bid to increase sales by having customers visit its stores more often, Bloomberg reported Wednesday, citing an interview with the company's chief growth officer Steph So.

The burger chain will begin offering users of its app discounts and promotions aimed at increasing the visit frequency of its customers, and it will unveil a broader loyalty program later in the year, the report said.

Shake Shack ( SHAK ) did not immediately reply to a request for comment from MT Newswires.

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