11:24 AM EDT, 06/18/2024 (MT Newswires) -- Snap (SNAP) has launched generative AI technology for Snapchat to enable more realistic special effects in videos, Reuters reported Tuesday, citing an interview with Chief Technology Officer Bobby Murphy.

The company also reportedly launched an upgraded Lens Studio for artists and developers to create AR features for Snapchat and other platforms.

Murphy said that the improved Lens Studio reduces AR effect creation time from weeks to hours, according to the news outlet.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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