07:03 AM EST, 11/14/2024 (MT Newswires) -- Spotify Technology ( SPOT ) plans to start paying makers of popular video podcasts to appear on its platform, Bloomberg reported Wednesday, citing Spotify's ( SPOT ) chief executive officer, Daniel Ek.

It will also soon offer its paid subscribers ways to watch without ads, the report said.

Spotify ( SPOT ) seeks to challenge the dominance of Alphabet's (GOOG, GOOGL) YouTube ( GOOG ) platform, which offers podcasters a 55% share of ad revenue, the report said.

Spotify ( SPOT ) did not immediately reply to MT Newswires' request for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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