08:24 AM EDT, 09/26/2024 (MT Newswires) -- Starbucks ( SBUX ) is removing Princi brand baked goods at its high-end Roastery and Reserve cafes, Bloomberg reported Thursday, citing an internal memo.

No timeline was provided for the removal of the products, the report said.

The Princi initiative was one championed since 2017 by former chief executive officer Howard Schultz.

The company will continue offering sandwiches at Reserve locations while also maintaining the Princi brand at Roastery and other restaurants in Milan and Tokyo, Bloomberg reported.

Starbucks ( SBUX ) did not immediately reply to MT Newswires' request for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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