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Market Chatter: Taboola to Sell Ads for Apple
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Market Chatter: Taboola to Sell Ads for Apple
Jul 16, 2024 8:41 AM

11:21 AM EDT, 07/16/2024 (MT Newswires) -- Taboola.com ( TBLA ) has secured a deal with Apple ( AAPL ) to sell native advertising in the Apple News and Apple Stocks apps, Axios reported Tuesday, citing Taboola Chief Executive Adam Singolda.

As an authorized advertising reseller, Taboola will manage advertising placements in both apps across the US, UK, Canada, and Australia, according to the report.

As part of the deal, Taboola is authorized to sell ads within the main feeds and articles for selected publishers across both apps, the report said.

Taboola shares rose more than 5% in recent Tuesday trading.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

Price: 3.61, Change: +0.32, Percent Change: +9.57

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