02:36 PM EDT, 08/05/2025 (MT Newswires) -- TripAdvisor ( TRIP ) investor Palliser Capital is urging the company to explore options, concerned that TripAdvisor's ( TRIP ) legacy business is weighing on its performance and eroding shareholder value, Bloomberg said Tuesday, citing a letter sent to the company's board.

The London-based investment firm wants TripAdvisor ( TRIP ) to form a strategic committee to explore a range of issues, including how to unlock value from brands like Viator and TheFork, according to the report.

Palliser, which holds a 1.1% stake in TripAdvisor ( TRIP ), is also calling for a review of the company's employee incentive program and capital allocation strategy, Bloomberg reported.

TripAdvisor ( TRIP ) has also attracted interest from another activist firm, Starboard Value, which has built a 9% stake in the company and wants to work with the management to maximize value, the report said.

TripAdvisor ( TRIP ) did not immediately respond to MT Newswires' request for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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