12:00 PM EDT, 06/17/2025 (MT Newswires) -- Walt Disney ( DIS ) and Amazon.com ( AMZN ) have entered into a partnership aimed at improving advertisement targeting for streaming television, The Hollywood Reporter said Monday.

Under the agreement, advertisers using Amazon's ( AMZN ) Demand Side Platform can target consumers watching content across Hulu, Disney+, and ESPN+, with the integration expected to happen in Q3, according to the report.

The companies said Disney+ content inventory will be available to Amazon DSP clients in France, Germany, Italy, Portugal, Spain, Switzerland, Turkey and the UK, the report added.

Walt Disney ( DIS ) and Amazon ( AMZN ) didn't immediately respond to requests for comment from MT Newswires.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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