02:15 PM EDT, 04/23/2024 (MT Newswires) -- Walt Disney's ( DIS ) and Warner Bros. Discovery's ( WBD ) exclusive discussion period for a new broadcast contract with the National Basketball Association concluded Monday without a deal, opening the way for other potential bidders to proceed, Bloomberg reported Tuesday.

The NBA plans to continue negotiations with ESPN ( DIS ) and Turner networks' parent companies for the renewal of their rights, a league spokesperson said, according to the report.

The NBA's current nine-year deal is valued at $24 billion, and the league is seeking to double that fee, potentially by bringing in new partners such Comcast's ( CMCSA ) NBC, Amazon.com ( AMZN ) or Apple (APPL), the report said.

NBA officials seek to add at least one more outlet and can add a fourth if a suitable deal is found, the report said citing a person familiar with the matter.

Negotiations for broadcast rights are also underway for the Women's National Basketball Association. The WNBA rights are currently held by Disney ( DIS ), E.W. Scripps (SSP), Paramount Global's ( PARAA ) CBS and Amazon ( AMZN ).

The NBA, Disney ( DIS ) and Warner Bros. didn't immediately respond to MT Newswires' requests for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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