02:58 PM EDT, 10/23/2025 (MT Newswires) -- Warner Bros. Discovery ( WBD ) has launched a formal auction for the company's potential sale and has tapped bankers from JPMorgan Chase ( JPM ) and Allen & Co. to help sift through the offers from prospective bidders, the New York Post reported Thursday, citing unnamed sources.

Paramount Skydance ( PSKY ) is not expected to bid much beyond $25 per share for the media giant after its most recent bid of $23.50 a share, as Chief Executive David Ellison believes he has the backing of US President Donald Trump, according to the report.

Meanwhile, Warner Bros. CEO David Zaslav is hoping that a bidding war will ensue and push the suitors to move their bids higher, as analysts have valued the studio and the streaming units at as high as $30 per share, the Post reported.

The other companies expected to bid in the sale include Comcast ( CMCSA ) , Netflix ( NFLX ) , and Amazon ( AMZN ) , the report said.

Warner Bros. and Paramount did not immediately reply to requests for comment from MT Newswires.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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