07:24 AM EST, 01/06/2025 (MT Newswires) -- Marti Technologies ( MRT ) said Monday it has launched dynamic pricing for its ride-hailing services in Istanbul, adjusting fares based on real-time supply and demand to increase availability for riders and boost benefits for drivers.

The Turkish ride-hailing app said it is currently rolling out the dynamic pricing model across the country.

Dynamic pricing is expected to boost revenue, which the company expects to reach $34.0 million in 2025, up from 2024 revenue target of $16.6 million.

Shares of the company were up more than 6% in Monday's premarket activity.