09:52 AM EDT, 05/07/2025 (MT Newswires) -- Matador Technologies ( MATAF ) advanced 9.9% after it refreshed its brand identity to reflect its evolution into a vertically integrated Bitcoin-focused company.

The company said its mission is to buy and hold Bitcoin, launch revenue-generating products on top of Bitcoin infrastructure, and reinvest cash flow to accumulate more Bitcoin. It has already adopted a new logo, design system, and narrative.

It introduced the "Matador Bitcoin Model," which aims to create a feedback loop where product cash flows support further Bitcoin acquisition, which in turn enables the launch of new products and ecosystem partnerships.

The company has also proposed a change of business to a "Technology/Investment Issuer" under TSXV Policy 5.2 from a "Technology Issuer," as it provides greater operational and strategic flexibility.

Matador added that it is a participant in Strategy's "Bitcoin for Corporations" initiative and has institutional backing from UTXO Management, Kitco Metals, and Gold Fields.

Shares of the company were last seen up $0.045 at $0.50 on the TSXV.

Price: 0.50, Change: +0.05, Percent Change: +9.89