LOS ANGELES, June 2 (Reuters) - Toy maker Mattel ( MAT )

is combining its film and television units to form Mattel

Studios, it said on Monday, as the company seeks to produce

entertainment driven by its brands and potentially repeat the

commercial success of the "Barbie" movie.

Mattel Films President Robbie Brenner, who joined the

company in 2018, was named president and chief content officer

of the combined unit. She will report to the company's chairman

and chief executive officer, Ynon Kreiz.

"Our vision for Mattel Studios is to collaborate with

leading creators to make standout quality content based on

Mattel's ( MAT ) iconic brands that will resonate in culture and appeal

to global audiences," Kreiz said in a statement.

Mattel's ( MAT ) biggest brand is Barbie and its portfolio also

includes Hot Wheels, Fisher-Price, American Girl, Matchbox,

Masters of the Universe, Polly Pocket and Uno.

"Barbie," the 2023 film starring Margo Robbie and Ryan

Gosling, grossed more than $1.4 billion in worldwide box office

and received nine Oscar nominations.

Mattel ( MAT ) plans to release "Masters of the Universe," a

live-action film inspired by the He-Man action figures, in June

2026, and "Matchbox," based on its miniature cars, is slated for

a fall 2026 theatrical release

The company has also developed television content like the

animated series "Hot Wheels Let's Race" and "Masters of the

Universe: Revolution."

Jennifer Breslow, who previously was president of television

and digital media at Legendary Entertainment, was named head of

television at Mattel Studios.

Other upcoming projects include "Bob the Builder," the

brand's first animated theatrical movie featuring actor and

singer Anthony Ramos voicing the lead character.

Mattel ( MAT ) also has a live-action "Polly Pocket" film in its

pipeline, based on the tiny 1980s dolls.