July 23 (Reuters) - Toymaker Mattel posted a

bigger-than-expected drop in second-quarter revenue on

Wednesday, as weak Barbie sales in North America and cautious

inventory planning by retailers amid global trade uncertainties

weighed on demand.

The company, however, reinstated its full-year sales and

profit forecast after pausing it in May, when U.S. President

Donald Trump's shifting trade policy upended global supply

chains and cast uncertainty over consumer spending trends.

Mattel ( MAT ), the owner of brands such as Hot Wheels, Fisher-Price

and Uno, now expects a rise in 2025 net sales of 1% to 3%,

compared to its February target of a 2% to 3% increase. It

forecast adjusted per-share profit between $1.54 and $1.66,

below its prior estimate range of $1.66 to $1.72 apiece.

Earlier in the day, rival Hasbro ( HAS ) raised its annual

revenue outlook, betting on the strength of its digital games

and cost-cutting efforts to weather the impact of mounting

economic and tariff uncertainty.

Mattel's ( MAT ) finance chief Paul Ruh said timing shifts in

retailer ordering patterns impacted its U.S. business,

indicating that retailers such as Walmart ( WMT ), Target ( TGT )

and Amazon.com ( AMZN ) were limiting building up

inventory going into the key holiday season to minimize exposure

to higher tariff rates.

Worldwide gross billings for dolls fell 19%, while the

infant, toddler and preschool category, which includes

Fisher-Price, Baby Gear & Power Wheels brands logged a 25% drop.

Mattel ( MAT ) reported a 6% drop in net sales to $1.02 billion for

the quarter ended June 30, missing analysts' average estimate of

a 2.7% decline to $1.05 billion, according to data compiled by

LSEG.

The weakness was driven by a 16% fall in North America

sales, primarily due to fewer new product launches for Barbie

and delayed inventory decisions by retailers.

Adjusted profit came in at 19 cents per share, compared with

the estimate of 15 cents each.