June 20 (Reuters) - McDonald's will roll out its
$5 meal deal from June 25 for a limited time at some restaurants
across the U.S., the burger giant said on Thursday, as fast-food
chains ramp up cost-friendly options to boost spending among
lower-income groups.
Restaurant Brands International-owned rival, Burger
King, is also considering a $5 "Your Way deal" as companies turn
to improved offers and promotions to counter inflation-hit
customers who are increasingly opting to eat at home.
McDonald's value deal will include a McDouble or McChicken
sandwich, small fries, four-piece Chicken McNuggets, and a small
soft drink for $5.
McDouble meal options may be priced at $6 at certain
restaurants in Alaska, California, Guam, Hawaii, Nevada, New
York (Manhattan only) and Washington.
McDonald's also brought back app-only "Free Fries Friday"
that allows customers to snag a free medium fry with any $1
minimum purchase through the end of 2024.
Picky spending hurt performance at McDonald's and KFC parent
Yum Brands in the latest reported quarter, whereas promotions
fueled sales at Domino's Pizza.
Disposable income among the lower-income groups in the U.S.
is declining while menu prices have risen across the food
industry over the past year as companies tried to mitigate
higher commodity and supply chain costs.
Late May, McDonald's USA President Joe Erlinger denounced in
an open letter viral reports of runaway Big Mac prices as
painting an inaccurate picture of the company.
Meanwhile, the pivot to eating at home has been accelerated
by major retailers such as Target ( TGT ), Walmart ( WMT ) and
Kroger ( KR ) keeping prices on everyday essentials low.