Oct 29 (Reuters) - McDonald's on Tuesday posted
a steeper-than-expected drop in quarterly global comparable
sales, hurt by weaker traffic across its key markets even as it
intensified promotions to woo back customers after several years
of price hikes.
Global sales fell 1.5% in the third quarter, the biggest
decline in four years, compared with analysts' average estimate
of a 0.72% fall, according to data compiled by LSEG.
The burger chain has been hit by slowing customer visits
across the U.S., Europe and China as price-conscious shoppers
looked for cheaper meal fixes and cooked more at home.
The sluggish demand has prompted fast-food chains including
Wendy's, Burger King and Taco Bell to lean into
meal bundles and limited-time offers in a bid to revive traffic,
especially among lower-income customers.
McDonald's CEO Chris Kempczinski said the company was
focused on affordability as customers continue to be mindful
about spending.
Last week, McDonald's temporarily paused serving Quarter
Pounders in a fifth of its 14,000 U.S. restaurants, following an
E. coli outbreak that has infected 75 people and killed at least
one person.
Slivered onions used in the hamburgers are likely to be the
source of the infection, with the Colorado Department of
Agriculture over the weekend ruling out beef patties as the
possible cause.
The company's conference call on earnings is expected to
focus on any fallout from the outbreak.
U.S. comparable sales grew 0.3% in the quarter ended Sept.
30, reversing the previous quarter's drop, partly aided by a $5
meal deal which has been extended into December at most
McDonald's locations.
Sales in international markets fell 2.1% driven by weakness
in France and Britain, compared with estimates of a 1.21% drop.
Weaker consumer spending in China and impacts of the Middle
East conflict have dented McDonald's business segment where
restaurants are operated by local partners, with sales dipping
3.5% compared with a 10.5% rise a year earlier.
The Chicago-based company earned $3.23 per share on an
adjusted basis in the quarter, compared with last year's $3.19.