By Rishika Sadam
HYDERABAD, Aug 1 (Reuters) - McDonald's plans to
"double down" on its artificial intelligence investments by 2027
and is betting on India to be a key hub for data governance,
engineering and platform architecture, a senior executive said
on Friday.
The fast-food giant, which entered India in 1996, operates
hundreds of restaurants across the country and recently set up a
global office in the southern city of Hyderabad, with an aim to
make it the largest outside the United States.
"We're still in the early stages, so it's hard to pin down
the exact investment," McDonald's head of Global Business
Services operations, Deshant Kaila, said in an interview on the
sidelines of an event in Hyderabad.
McDonald's is using AI to verify orders at 400 restaurants
to pre-empt errors before handing them over to customers, and
expects to roll this out to 40,000 locations globally by 2027,
Durga Prakash, head of technology (global offices), said.
The fast-food giant is also using AI tools to forecast
sales, decide on pricing and assess product performance and is
building a personalised app, which would work across countries,
according to Kaila.
He said the India push will centre on building its AI team,
but added that spending will lean more toward technology and
tools, not headcount.
The company is in talks to set up a global office in Poland,
just like the ones in India and Mexico, according to Durga
Prakash.
Earlier this year, the southern Indian state of Telangana
said that McDonald's would launch a global capability center,
employing 2,000 people in Hyderabad.
India's global capability centers, once low-cost outsourcing
hubs for global corporations, have evolved to support their
parent organisations in domains ranging from operations and
finance to research and development.
(Reporting by Rishika Sadam, Chandini Monnappa and Praveen
Paramasivam; Editing by Mrigank Dhaniwala)