Feb 1 (Reuters) - McDonald's said it will revise
a program that awards scholarships to Latino and Hispanic
students to eliminate any eligibility criteria based on
applicants' race or ethnicity, to settle a lawsuit by a group
opposed to affirmative action.
American Alliance for Equal Rights, founded by affirmative
action foe Edward Blum, filed in federal court in Nashville on
Friday to say it had agreed to withdraw a Jan. 12 lawsuit after
the fast-food chain said it would alter its program.
Since its launch in 1985, McDonald's says the HACER National
Scholarships Program has awarded more than $33 million in
college scholarships to more than 17,000 students. Up to 30
students annually receive up to $100,000 each.
Republican President Donald Trump has made clear that he
strongly opposes workforce diversity, equity and inclusion
measures and has issued executive orders seeking to dismantle
them in the federal government and the private sector.
Blum's group had accused McDonald's of not going far enough
when it rolled back other diversity initiatives in January but
retained the scholarship program.
Blum's group alleged that, by restricting eligibility to
students with at least one parent of Hispanic or Latino
heritage, the program unlawfully discriminated against other
ethnic groups.
McDonald's in a statement said it disagreed but "reached the
conclusion that settling this lawsuit and evolving the program
is the right thing to do for its recipients".
McDonald's said it will remove the parent-related criteria
and instead require applicants to demonstrate their impact and
contribution to the Hispanic and Latino community through their
activities and leadership.
Blum said in a statement: "It is a shame that over many
years thousands of students were shut out of this program
because they were not the preferred ethnicity."
The Chicago-based company on Jan. 6 retired its goal for
diversity in corporate leadership and shifted away from some
diversity practices, citing a "shifting legal landscape".
It referred to a 2023 ruling by the conservative-majority
U.S. Supreme Court that barred the consideration of race as a
factor in college admissions, a result of lawsuits successfully
pursued by another group founded by Blum.
Other companies have similarly backed away from diversity
practises following pressure from conservative activists.