May 23 (Reuters) - McDonald's Corp is shutting
down the five beverage-centered CosMc's stores it opened in
2023, but said some drinks from the standalone concept would be
tested in McDonald's restaurants.
The company said on Friday it had opened the stores as a
test to learn more about the "fast-growing beverage space,"
which it said it had a "right to win."
It said the standalone stores - in markets including San
Antonio, Texas - allowed it to test new flavor and technologies
without impacting existing McDonald's restaurants.
The company said it will test "CosMc's-inspired" drinks to
its main menu at hundreds of U.S. stores. The company has more
than 14,000 locations in the U.S.
In March, McDonald's announced it would be establishing a
new internal team to develop new beverages.
The company said all CosMc's would be closed on a rolling
basis beginning in late June. The CosMc's app will also be
discontinued.
Restaurant consultant John Gordon said McDonald's has
historically been "very quiet" in the beverage space compared
with other restaurant chains, which have experimented with
complicated drinks that typically carry a higher profit margin
than food items.