05:57 PM EDT, 09/04/2025 (MT Newswires) -- MediaAlpha ( MAX ) repurchased 3.2 million shares of its Class A common stock at $10.17 apiece, totaling $32.9 million, in a privately negotiated transaction with entities affiliated with Insignia Capital Group.

The purchase price represents a discount of 5.5% to the company's closing share price on Tuesday, MediaAlpha ( MAX ) said Thursday in a statement.

"Our desire to sell our remaining shares in MediaAlpha ( MAX ) is tied to the lifecycle of our private equity fund," said Tony Broglio, managing partner at Insignia.

"Privately repurchasing these shares at a discount is immediately accretive," MediaAlpha ( MAX ) Chief Financial Officer Pat Thompson said.