03:30 AM EST, 03/08/2024 (MT Newswires) -- MediaAlpha ( MAX ) said late Thursday a secondary public offering of 3 million of its class A shares has been launched on behalf of certain selling stockholders.

The stockholders have granted underwriters a 30-day option to purchase up to an additional 450,000 shares.

The company said it is not offering any shares and the selling shareholders will receive all of the proceeds from the proposed offering.

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