10:31 AM EDT, 08/07/2025 (MT Newswires) -- MediaAlpha ( MAX ) said late Wednesday that it agreed to pay $45 million as part of a settlement with the Federal Trade Commission to resolve matters related to an investigation of its under-65 health insurance sub-vertical.

The settlement includes provisions for additional disclosures and content review processes related to the company's under-65 health websites as well as additional measures to screen and monitor its partners, according to MediaAlpha ( MAX ).

The company said the settlement will not have a material impact on its property and casualty insurance vertical, Medicare sub-vertical or other business operations.

The settlement will be funded with existing cash on hand, and $33.5 million will be paid within seven days of court approval and the remaining within 90 days, the company said.

Shares of MediaAlpha ( MAX ) were up 5.1% in recent Thursday trading.

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